Wendy Guevara makes history as the first trans woman to win a Mexican reality TV show

Wendy Guevara, a social media influencer and musician, has become the first trans woman to win a Mexican reality TV series.

The 30-year-old internet personality, who has over five million followers on Instagram and over two million followers on TikTok, stormed her way to first place on reality series La Casa de los Famosos México on Sunday (13 August).

The show, which aired on one of Mexico’s leading TV channels – Las Estrellas – is essentially the Mexican version of Celebrity Big Brother. This is its first season.

Guevara managed to beat off strong competition from the likes of Peruvian actor Nicola Porcella and politician Sergio Mayer to claim the winning title, having won over the public with her charming personality and staggering hotdog guzzling capabilities.

A video of the moment she wins has been posted to her Instagram account, in which Guevara, wearing a red sequinned dress and jewel-studded, arm-length gloves, weeps, cheers and claps.

She also hugs and consoles Porcella, who finished in second place.

Guevara found internet stardom back in 2017 after a video of her and a friend getting lost on a hill went viral. The pair gained the nickname “Las Perdidas” or “The Lost”, with fans obsessing over how the pair howled with laughter in the video despite their treacherous predicament.

Since then, she’s continued to upload videos across her social media channels for her millions of followers, and has also branched out into music – her 2022 single “Putssy” has almost 600,000 streams on Spotify and more than one million views on YouTube.

fun fact to everyone who doesn’t know her: she became viral because some random dudes left her and her friend paola in the mountain and they recorded a video saying how they ended up in that situation, they are now known as “las perdidas”! pic.twitter.com/bzZgrANG3t https://t.co/qoPOWEFTEo

— ۟ (@heaIyjng) August 14, 2023

At a time where trans people are increasingly under attack from politicians across the globe, LGBTQ+ people are taking Guevara’s success on the reality show as a big win for the queer community.

“The most beloved person in Mexico is a trans woman. You just changed millions of ignorant mentalities! We love you Wendy,” wrote one fan.

“Yesterday the trans [community] were lost. Today they are visible, thanks to you,” another posted. 

“This is insane,” shared a third gobsmacked fan. “Watching her go from Las Perdidas to being one of, if not, the biggest trans celebrity in Mexico … “

A fourth wrote: “How I enjoyed this moment. One of the most deserved victories in the history of international reality shows.”

RuPaul’s Drag Race trans icon Gia Gunn also shared her congratulations.

wendy guevara you will always be this generation’s mexican trans icon https://t.co/vkgrkVoTwW pic.twitter.com/XOjoSjcH4R

— leon (@skyferrori) August 14, 2023

I have been following Wendy Guevara’s meteoric rise to international fame for some time now. Her win marks a MONUMENTAL shift in a country that has a long history of homophobia, transphobia, and misogyny.

This shows that authenticity, humor, and charisma takes you very far. https://t.co/xL6gPNoPY9

— Jupiter Peraza (@PerazaJupiter) August 14, 2023

this truly made history in mexico. wendy is a trans woman in a very traditional and homophobic country where she just won a reality show because the public loved her since day one. she is making history for all the community and trans people in this house we love our queen https://t.co/zbXmvZ8Zmh

— lexi (SLOW) (@yhozelda) August 14, 2023

And that’s HERSTORY . https://t.co/dbPlhKhidy pic.twitter.com/GunCaiI9pm

— dr. archiedeuk;rembran1382&4& 3839@83&5&(84932@38 (@siendeuk) August 14, 2023

this is actually very very huge and i’m really emotional over it. it’s HUGE https://t.co/9FdEIwGAk5

— max¹² | 27/08 (@sevencowboyss) August 14, 2023

A trans woman just won the biggest reality show in Mexico with 18 million votes in live-voting… ah what an icon #WendyGanadora #LaCadaDeLosFamososMX


— Meghan Thee Trainor (@Rowlegendary) August 14, 2023

reacción de la ciudad de méxico cuando wendy se convirtió en la ganadora de la casa de los famosos

LOS GRITOS, DIOS MÍO, hoy de verdad wendy guevara hizo historia#LaCasaDeLosFamososMx

— riv (@ponyoogirl) August 14, 2023

Wendy Guevara’s win is also a big moment for the queer community in Mexico, considering the country’s conflicted record on LGBTQ+ rights and discrimination.

While Mexico allows its citizens to own a passport with a non-binary gender marker and same-sex marriage has recently become legal in all states, members of the LGBTQ+ community still face troubling levels of violence.

As a TV series, Big Brother is somewhat revolutionary when it comes to LGBTQ+ inclusion. In 2004, Nadia Almada became the first and only trans winner of Big Brother UK, in a moment that is still seen as groundbreaking for trans visibility in Britain today.

In 2018, RuPaul’s Drag Race finalist Courtney Act became the first drag performer to win the show.

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