Fans of rosé can enjoy a tipple while also being socially conscious with a new sustainable wine from Laylo.
Laylo, a luxury boxed wine brand, has created a Provence-style rosé which is kinder to the planet.
Each three-bottle box generates 90 percent less carbon than the equivalent wine in glass bottles, plus it looks really nice too.
Named Rosé Méditerranée, the wine is described as a delicate, dry tipple, all strawberries and cream upfront with a zesty lemon-like finish.
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The rosé is made from 100 percent Grenache grapes grown in the UNESCO protected Luberon National Park.
This is situated between Rhone and Provence and is a place where winemakers are required to demonstrate sustainable techniques to preserve the area’s natural habitats.
The co-founder of Laylo, Laura Riches says: “We were passionate to find Laylo customers a rosé that combined sustainable high quality, traditional winemaking with joyful holiday vibes.”
The box design is based on the timeless glamour of the French Riviera and resembles a vintage Hermès scarf with golden suns and crescent moons in the details.
The brand says: “We hope it reminds you of a golden era: Audrey Hepburn driving a convertible or Brigitte Bardot relaxing on the beach.”
The release marks their first rosé box and follows up a Sauvignon Blanc and Vino Rosse Vulcanico as well as their sold-out Tempranillo.
To shop Laylo’s Rosé Méditerranée box for £33.99 and other products head to drinklaylo.com. Plus if you use the code PINKNEWS you can get £5 off your order.
Sustainable shopping is becoming more popular
A number of brands are gaining popularity thanks to a focus on sustainability including Luxtra, who recently released a range of eco-friendly and vegan leather wallets.
They say the accessories – made from pineapple leaves, apples and cactus – “deliver on style while ensuring customers don’t have to compromise their sustainable principles”.