A CBD brand has released a Pride collection featuring “Daddy Chill” apparel.
The brand, named Dad Grass, has dropped the range featuring a t-shirt and hat with the phrase to raise vital funds for an LGBTQ+ organisation.
They’ve released the capsule collection “to celebrate Pride 2022 and support our queer community”.
It’s now available to shop in the US at dadgrass.com.
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They say: “This capsule is meant to colour outside the family lines and celebrate the fact that families can be the ones we’re born with and the ones we’ve chosen.”
It features a gender neutral t-shirt, with “Daddy Chill” in rainbow colours on the front, and a design of “an unconventional family photo” on the back.
The graphic has been designed by California-based artist, Humberto Cruz and depicts “loud and proud creatures in every size, shape and hue”.
It features leather bunnies, teddy bears, aliens, mermaids, smokin’ suns, groovy ‘nanners and some technicolor flora and psychedelic fauna.
There’s also a tie-dye cap and bucket hat featuring Cruz’s colourful take on “Daddy Chill”, that’s been embroidered on both.
Finishing up the capsule collection is a special edition of the Dad Grass Hemp CBD or Mom Grass Hemp CBG Pre Roll 5 Pack, again featuring designs by Cruz.
On Instagram the CBD brand adds: “For us, family is more than “Moms” and “Dads”. Because being a parent goes a whole lot deeper than DNA. It doesn’t matter where we got our head, shoulders, knees and toes from. Our family is who sees us. Who shows up. Who sparks our fire. ”
They’ve also confirmed that 100 percent of the proceeds are going to Equality California, a nonprofit that brings the voices of LGBTQ+ people and allies to institutions of power in California and across the United States.
To shop the Pride collection head to dadgrass.com.