Target has teamed up with LGBT+ brands and artists for its Pride 2022 collection.
The department store has dropped a huge collection which celebrates and highlights the community for Pride Month.
The main Pride range, as well as two exclusive collaborations with queer-owned brands, has been released in store and at target.com.
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For this year’s Pride Month, Target has teamed up with TomboyX and Humankind on two limited collections.
They say the “two beloved queer, female-founded brands stand for inclusivity in every way”.
TomboyX, which was founded by Fran Dunaway and Naomi Gonzalez, makes underwear and activewear that any body can feel comfortable in regardless of your size or gender.
The 15-piece limited edition range features packing underwear, compression tops, bras, boxers, briefs and boy shorts.
There’s a number of prints available including rainbow, Pride flag colours and neutral colours if you’d prefer something more subtle.
It’s priced between $12-$25 and available in store and online throughout May and you can shop it at target.com.
Humankind was founded by Haily Marzullo and focuses on swimwear that’s minimal and inclusive of every gender.
The 11-piece collection with Target features swim trunks, swim tops, tank tops and unisuits, which are all available in extended sizes and a number of different styles.
This includes subtle rainbow stripes, colourblock and rainbow sprinkles.
The collection will be available from 25 May and you can shop it at target.com, with prices between $25-$40.
The wider Target Pride 2022 collection is “community created” and sees the store team up with LGBT+ artists.
This includes Alice Butts, Jermel “Blu” Moody, Robin Lewallen, Jay Miller, Olly Gibbs and Bird & Marc.
Each artist has created t-shirts, prints, homeware, pet accessories, tote bags and more featuring their unique designs.
There’s more than 190 products to shop, including t-shirts embellished with “Move I’m Gay”, “Queer”, “Black & Proud”, “You Me & We”, pronouns, rainbows and various Pride flag designs.
The entire range is available to shop at target.com.
Target has also confirmed a continued partnership with GLSEN, who create affirming, accessible and anti-racist spaces for LGBT+ students.
Target says they’re “proud of 10 plus years of collaboration with GLSEN and continue to support their mission”.
Twitter reacts to Target’s Pride collections
The response to Target’s Pride 2022 collection has been mixed, with one Twitter user saying: “It’s still cool to see these things being sold at a mainstream store for a fairly affordable price”.
But they also add that it should be offered throughout the year and “not just for pride”.
Target’s 2022 Pride collection features binders and packing underwear pic.twitter.com/Z6egBBGkC7
— Gillian Branstetter (@GBBranstetter) May 2, 2022
Another said it was “awesome” but that it was “too bad” that they’ve not included tucking underwear in the range.
While others called the store chain “performative” for not selling the products all-year round.