Right-wing commentator Ben Shapiro is being mocked for his embarrassing take on a heartwarming Oreo cookie advert starring a young gay man.
The advert, in partnership with PFLAG, shows a young man seemingly struggle to come out as gay to his parents, before it becomes clear he is already out and they are instead helping him practice coming out to his grandmother.
His mother writes a touching letter on his notepad: “She might be my mother, but you are my son.”
Despite the heartwarming message that “coming out doesn’t happen just once”, Shapiro mocked the cookie company for becoming a “woke corporation” which “must affirm your sexual lifestyle”.
Tweeting about the video, Shapiro said: “The chief reply here seems to be: ‘How dare you notice that a cookie company is now running ads on sexual orientation?’
“Guys, the story is that every woke corporation now believes it must become an activist LGBTQIA+ outlet. And yes, that’s a story.”
Your cookie must affirm your sexual lifestyle https://t.co/S6DdUKmtcr
— Ben Shapiro (@benshapiro) April 4, 2022
The short film’s director Alice Wu, famous for queer movies The Half of It and Saving Face, said she was “delighted” Shapiro took issue with the advert.
“Still can’t get over that I got to do something with Oreo that pissed off Ben Shapiro! What a delightful day this is!”
— Alice Wu 伍思薇 (@thatalicewu) April 4, 2022
Several Twitter commenters mocked Shapiro for tweeting about the Oreo advert, with one user saying: “Do you ever complain about actual problems?”
Another said: “Man, being right-wing sounds f**king exhausting.”
This is not the first time Oreo has caused a storm on Twitter simply by standing up to LGBT+ rights, with a tweet of theirs simply reading “trans people exist” going viral last year.
A Twitter user at the time did some digging, to find that the company was supporting trans people in actions, not just words.
“Nabisco’s parent company has a 100 rating by the Human Rights Campaign while offering trans-inclusive healthcare. Colour me surprised in all colours of the rainbow. Thank you for being my favourite cookie,” they said.