Beyoncé and Ivy Park are finally releasing their new ‘Rodeo’ collection with Adidas.
Ivy Park’s new drop is a cowboy-themed collection featuring denim and cow print galore across fashion pieces and athleisure apparel, so they’ve got you’ve covered for workouts and nights out.
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The campaign also highlights the history of Black cowboys, which is often overlooked in media and history.
“After understanding where the word ‘cowboy’ came from, I realized how much of the Black, brown and Native cowboy stories are missing in American history,” Beyoncé explained to the Houston Chronicle.
It features the likes of actor and real-life cowboy Glynn Turman, queer country music icon Orville Peck, plus-size model Paloma Elsesser, and Houston rappers Monaleo and Tobe Nwigwe.
Ivy Park says the cowboy collection is “crafted with every shape and person in mind” and it features silhouette for every body, with sizes ranging from XS to 4XL.
Customers can choose from women’s tight, regular or oversized fits, men’s tight or regular fit and gender neutral regular or oversized fits.
The collection will feature 58 apparel pieces, alongside five shoe styles and 13 accessory designs as well as Ivy Park kids’ clothing for the first time.
This includes classic denim jackets, button-through skirts, chaps and low-rise jeans, all embellished with the three Adidas stripes.
There’s also a high-cut denim bodysuit worn by Beyoncé in the campaign shots which has a hint of stretch for comfort and movement.
Other pieces available include the usual gym-ready apparel such as tracksuits, blue gym leggings, a cow print workout set and matching gloves.
Throughout the campaign there’s also some stunning accessories from Ivy Park branded buckle belts to fringed bandanas and diamante-trimmed cowboy hats – but it’s not known if they’ll actually be part of the main collection.
It follows up the release of Ivy Park’s first ever swimwear collection in July 2021, which featured a neon orange palette across size and gender inclusive pieces.
How to buy the new Ivy Park Rodeo collection
The Ivy Park Rodeo collection will drop exclusively online from 11am, local time on 19 August.
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