Apple has launched its upcoming collection celebrating Pride Month; the new 2025 Pride Collection includes the Pride Edition Sport Band which is available now.
As well as the Pride Edition Sport Band, Apple is releasing a rainbow-themed Pride Harmony watch face as well as new iPhone and iPad wallpaper.
The Pride Edition Sport Band is assembled by hand, featuring a rainbow stripe tapestry that varies in shape and size. This compression-moulded design means that every watch design is different, a reflection of the individuality of all members of the LGBTQ+ community.
The innovative pin-and-tuck closure is laser-etched with “Designed with pride in California.”
The Pride Month design is also intended “to celebrate the strength and beauty of LGBTQ+ communities around the world.”
The Pride Harmony watch face is an analogue watch face that features rainbow stripes that shift on the display to form hour numerals when users raise their wrist to check the time.
Additionally, the iPhone and iPad wallpapers have a matching rainbow stripe design. The colours change position as users move, lock, or unlock the device.
The Pride Harmony watch face, iPhone and iPad wallpaper will be available on the upcoming software update with watchOS 11.5, iOS 18.5, and iPadOS 18.5.
The Pride Edition Sports Watch Band is available for £49, while the wallpaper updates are free.
“Apple is proud to financially support organisations that serve LGBTQ+ communities,” Apple’s press release concludes.
Though this press release doesn’t name the LGBTQ+ organisations it will support, last year’s Pride Collection supported ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide, and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens.
As Pride Month draws closer, Apple’s decision to go ahead with a Pride Collection is a statement of allyship in a divisive time.
Other companies have chosen to back away from Pride this year due to US president Donald Trump’s clampdown on diversity, equity and inclusion (DEI) initiatives.
A few weeks ago, San Francisco Pride outlined that numerous companies had pulled their financial support, making it challenging for the Pride event to go ahead.
In recent months, Trump and his administration have targeted DEI programmes. In two separate executive orders, Trump gutted DEI from both the federal government and armed forces.
The first order, signed on 20 January and entitled Ending Radical And Wasteful Government DEI Programmes and Preferencing, claims the previous Democratic administration “forced illegal and immoral discrimination programmes… into virtually all aspects of the federal government”.
The second order regarding the military “’Restoring America’s Fighting Force”, claims DEI is akin to sex and racial discrimination and inadvertently “undermines leadership, merit and unit cohesion, thereby eroding lethality and force readiness”.
Trump has also stated that the official policy of the US is that there are “only two sexes”, banned trans men and women from serving in the military and restricted gender-affirming healthcare for trans youth under the age of 19.
Furthermore, Trump’s recently proposed federal budget is set to cost LGBTQ+ people $2.67 billion, a major non-profit has warned.
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